And even if you do determine conclusively, it’s time to sunset your product. An alarm bell won’t ding on your computer when one of your products stops generating enough revenue. Unfortunately, the scenarios above will never be as clear-cut in your organization as they appear in those sentences.
The coroner’s report on a retired product might list any number of causes of death. But your typical end-of-life product reaches this point for a few reasons:
So it becomes product’s job to take them through the phase-out or sunsetting process. Almost all products eventually reach their natural end-of-life.
